what we do :: communities
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Fostering Sustainable Behavior: Community-based social marketing
Thursday, September 16, 2010 | InterContinental Hotel, Milwaukee | 8:00 am–4:00 pm CDT
About the presenter
For more than twenty years Dr. McKenzie-Mohr has been incorporating scientific knowledge of behavior change into the design and delivery of community programs. He has provided training internationally for more than 50,000 program planners. His book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing is essential reading for those who deliver programs to promote sustainable behavior. |
Dr. McKenzie-Mohr has worked internationally with governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. Dr. McKenzie-Mohr has served as an advisor for Canada’s public education efforts on climate change and as a member of Canada’s National Round Table on the Environment and the Economy. He has been awarded the Canadian Psychological Association's Psychologists for Social Responsibility Research and Social Action Award, and the Society for the Psychological Study of Social Issues Public Advocacy Fellowship. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the environment and society program.