what we do :: Quantifying Potential
Energy efficiency's great potential
Free on-demand webcast (originally broadcast Wednesday, September 23, 2009) | Length: 57 min
Presented by Energy Center Research Director Steve Kihm and former Executive Director Susan Stratton
With the advent of concern for climate change, energy efficiency has risen to prominence as the primary resource for meeting consumers' energy needs. In this presentation, Susan Stratton and Steve Kihm present compelling research findings that energy efficiency is justified not only on broad environmental and social policy grounds, but on economic grounds as well. In a carbon-constrained world, discover why energy efficiency is the economic and environmental resource of choice.
The Energy Center has conducted its own analysis and reviewed other studies from the Midwest and across the nation, which taken together, consistently show great potential to meet energy needs economically through savings in the residential, commercial, industrial and agricultural sectors.
Join Susan Stratton and Steve Kihm for an overview of the findings of potential studies that examined Wisconsin, Iowa and the Midwest including:
- Energy Efficiency and Customer-Sited Renewable Resource Potential in Wisconsin, commissioned by the Public Service Commission of Wisconsin
- Energy Efficiency and Demand Response Potential for Iowa Municipal Utilities for the Years 2012 and 2018, commissioned by the Iowa Association of Municipal Utilities
- A Review and Analysis of Existing Studies of the Energy Efficiency Resource Potential in the Midwest, a policy whitepaper in support of the Midwestern Governors Association Energy and Climate Change Platform, prepared by the Energy Center and the American Council for an Energy Efficient Economy with support from the Energy Foundation
Who should view this webcast?
This presentation is designed for executives, legislators, policymakers and professionals in the energy field, and offers a high-level overview and analysis of current research into energy efficiency's favorable costs relative to energy supply options that are available under carbon constraints.
About the series
We are moved to accelerate our work by a growing sense of urgency driven by global climate change. This free webinar series showcases our recent projects, papers, research and other efforts to position efficiency as our nation's first energy resource.


